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Connecting the World with Hisense
Over the years, Hisense has sponsored big sporting events and team sponsorships
1988
Enterprise Spirit: In 1988, Hisense established the enterprise spirit: work hard to start a business, strictly implement the policy, seek truth from facts, be enthusiastic and press on<br />
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1993
Brand Name: In 1993, “Qingdao brand” was officially renamed “Hisense”. In March of that year, the new trademark was officially registered.
1996
Hisense South Africa: Hisense South Africa was founded in October 1996, taking the first step of internationalization.
1996
Air Conditioning Company: In 1996, Hisense introduced frequency conversion technology in China and established air conditioning company.
1997
Hisense Electronics Stock: Hisense Electronics A shares (600060) listed on Shanghai Stock Exchange
2001
Research And Development Of Intelligent Transportation: In 2001, Hisense completed HiCON adaptive traffic signal control system, filling the gap of high-end products of China’s traffic signal control system, and thus determined Hisense’s leading position in domestic intelligent transportation technology.
2002
Qingdao Hisense Hitachi Air-Conditioning System Co., Ltd.: In 2002, Hisense and Hitachi established Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. as a joint venture, and began to set foot in the large-scale commercial air conditioning market.
2005
Hisense Chip Born: In June 2005, China’s first industrial digital video processing chip with independent intellectual property rights was born in Hisense, which is the first chip with independent intellectual property rights and can be officially industrialized in China’s audio and video field. The history of China’s 73 million color TV sets annually using foreign chips is coming to an end.scale commercial air conditioning market.
2007
Hisense TV Line: In September 2007, Hisense TV LCD module production line was put into production, which is the first LCD module production line in China’s color TV industry, breaking the history of foreign monopoly.
2008
Launch Washing Machine Products: In April, 2008, whirlpool, the world’s largest white appliance manufacturer, and Hisense jointly established a joint venture to produce white electric products such as washing machines.
2010
2010 CES: In 2010, Zhou Houjian, chairman of Hisense Group, delivered a keynote speech entitled “from made in China to created in China – technologies and products in emerging markets” at the CES Summit Forum in the United States. This is the first Chinese entrepreneur to come to this platform in 43 years.
2012
Intelligent Strategy: In 2012, a series of industrial layout were carried out around the “intelligent strategy”: Jiangmen Industrial Park, Pingdu Industrial Park, R&D base, South Africa Industrial Park and Shenzhen south management headquarters were successively invested and constructed. In order to support the goal of internationalization, at the same time, large-scale overseas intelligence integration is carried out to recruit international talents in the field of intelligence.
2013
Hisense South Africa: South Africa Industrial Park Phase II project completed and put into operation
2013
Australian Open Tennis Championships: Signing ceremony for sponsorship of Australian Open Tennis Championships in November 2013
2014
R&D Center: In October 2014, the Hisense research and development center project, covering an area of 277976 square meters and with a total investment of nearly 1.5 billion yuan, was put into use.
2015
Acquisition Of Sharp America: On July 31, 2015, Hisense announced that it would spend $23.7 million on the acquisition of sharp America. The deal will allow Hisense to take over sharp’s television business in North America and South America.
2015
Sponsor: Sponsor of Red Bull Racing F1 Team; Title Sponsor of NASCAR Xfinity Race
2016
Official Sponsor Of The 2016 European Cup: On January 14, 2016, Hisense announced that it would become the official sponsor of the 2016 European Cup, the first Chinese sponsor since the establishment of the European Cup 56 years ago.
2017
Official Sponsor Of The FIFA World Cup In 2018: On April 6, 2017, FIFA and Hisense Group jointly announced in Beijing that Hisense became the official sponsor of the FIFA World Cup in 2018, which is also the first Chinese consumer electronics brand sponsor since the world cup was established in nearly a century.
2017
Acquisition Of Toshiba: On November 14, 2017, Hisense Electric Appliance Co., Ltd., a listed company of Hisense Group, and Toshiba Co., Ltd. jointly announced in Tokyo that 95% of the shares of Toshiba Visual Solutions Corporation (TVS) were officially transferred to Hisense
2018
Hisense Family: On February 28, 2018, Hisense officially took over Toshiba Visual Solutions Corporation (TVS), and acquired gorenje, a white power manufacturer in Slovenia.
2019
50th Anniversary: In 2019, Hisense will release the world’s first multi screen TV and usher in the 50th anniversary of its establishment.
2020
2020 CES: In January, Hisense held a CES conference in Las Vegas and won eight CES product awards.
2020
Global Official Partner: Global Official Partner of EURO 2020 Global Official Partner of PSG Football ClubGlobal Official Partner of Fnatic Esports ClubGlobal Official Partner of Leeds United F.C.
2022
Global Official Sponsor: Global Official Sponsor of FIFA World Cup Qatar 2022™
2023
Global No.2 & Official Sponsor: Hisense extended the sponsorship with Paris Saint-Germain. Hisense TV shipment share ranked second in the world for three consecutive quarters after ranking second globally for the whole year of 2022
2024
CES 2024 & Global Official Partner: Hisense won 30 awards for multiple products in CES 2024 Global Official Partner of the UEFA EURO 2024™
